(Net favorability rating is the share of respondents with a favorable opinion minus the share with an unfavorable opinion.) Danone SA’s Evian, BlueTriton Brands’ Nestle Pure Life and the Coca-Cola Co.’s Dasani all tied for third (42). adults, beating out the second-place brand, PepsiCo Inc.’s Aquafina (44), by a huge margin. Out of 26 major bottled water brands, The Wonderful Co.’s Fiji Water earned the highest net favorability rating (57) among all U.S. Debates over the product - from the best and worst brands to its intrinsic value (or lack thereof) - continue to be waged around the country.Ī new Morning Consult survey answers some of these questions. Today, the United States is the largest global market for bottled water, with revenues expected to reach almost $95 billion this year. It’s continued to hold that title every year since. In 2016, bottled water surpassed soft drinks as Americans’ most-purchased packaged beverage for the first time. bottled water market experienced a series of ups and downs in the last century, its prospects have taken a positive turn in the last two decades as more consumers prioritize their health and avoid sugary beverages. Americans, it turns out, have strong opinions about their water. So it comes as no surprise that it has long been the subject of our collective fascination - and, apparently, obsession. Water makes up more than half of the average human’s body weight and more than two-thirds of the Earth’s surface. For the latest global brand, media and marketing news and analysis, sign up for our daily brands news briefing.

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